Aptech Limited, a pioneer in the non -formal vocational training business in the country for over 3 decades now has entered the edtech segment with its latest brand addition – ProAlley.com. The brand intends to reach out to a new segment of the audience who are self-paced learners wanting to learn and make a career in the growing media & entertainment industry from the comfort of their homes. While the initial offerings of the brand will focus on the growing media & entertainment, AVGC segment given the mass employment opportunities; however it will not be restricted to this segment alone. With the launch of ProAlley.com, Aptech Ltd now has all forms of delivery models in its business arsenal – Offline, Remote, Live and Self- Paced.

Aptech Limited houses some of the most iconic education brands in the country including Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Preschool, Aptech Aviation Academy, Aptech Learning amongst others. ProAlley.com is the company’s newest brand addition to deliver authentic & professional creative courses purely online. ProAlley.com will extend Aptech’s philosophy on employment driven education and job enablement by focussing on skilling & up-skilling the new age tech user.

Dr Anil Pant, managing director and CEO, Aptech Limited said, “We are ecstatic to be announcing our entry in the EdTech segment. This has been a dream project for Aptech Limited to be a bricks & clicks model. Our Ed-tech initiative is for self-paced learners, freelancers, influencers, content creators – literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segment. I have said before that the AVGC industry is in a steady stage of its flight, where the IT sector stood about 20 years ago. This is a great time for students who are making major career decisions at this point in time to actually work on skills that not only helps them get their first job but makes them highly employable. While the initial offerings of the brand will focus on the growing media & entertainment & AVGC segment; it will however not be restricted to this segment alone. We will plan to include courses from other segments where mass employment opportunities are available such as beauty & wellness, retail & hospitality amongst others. We are also planning to make this available to markets outside India. ”

He further added, “ProAlley.com is competitively priced and aims to benefit the users offering them skillsets that can help them earn an income through a job/ freelancing or gig work. The job opportunities in the media & entertainment industry are massive, almost to the tune of 3X of what we are able to realize currently. We are very excited to be able to contribute to the industry through such brand expansion.”

Also read: Jain (Deemed-to-be University) & Aptech to offer dual certification UG programmes