Noida-based Krescon has become India’s first-ever career counselling startup to help individuals make the right career choices through the novel NDP framework. NDP stands for researches through Natural tendencies of the human being via Vedic astrology, Desired attributes through psychometric tests and Perceived interest through expectations from the surroundings.

Speaking about the new initiative, Anish Rakheja, founder, Krescon said, “We keep hearing about suicides or rising depression rates among students and individuals due to failed careers or wrong career choices. The pandemic phase that we are going through presently has led to a huge number of layoffs, dwindling business opportunities and plenty of confusion surrounding education and career choices. Even when people opt for counselling, they don’t get enough clarity while making education or career choices ending up facing failures in career and life. The NDP framework is our initiative to bridge this gap among individuals and the right path for their future. NDP framework is a multidimensional evaluation methodology that is influenced by astral science, psychometric findings and the family expectations to find out the best fit for an individual.”

In the NDP framework, a detailed and highly effective calculation is made based on the gender and course of life and is adjusted with the NDP findings, bringing out an in-depth profile of the respondent. This profile serves as an invaluable source of reference for informed decision making regarding one’s higher education and career choices. It also vastly increases the chances of success and happiness in the chosen field.

Based on recent research findings, the market size for career assessment and guidance is currently estimated at over Rs 5,000 crore in India. India presently has an estimated 1 lakh professional career coaches compared to the need for 15 lakh career coaches to cater to the 315 million strong student market. In comparison, the U.S. has about 2.6 million student career advisors for 56 million students. India needs a whooping 1.4 million career counsellors to maintain a globally accepted student-to-counsellor ratio.