Russian journalist Dmitry Muratov auctions off his Nobel Peace Prize medal. The proceeds will go directly to UNICEF in its efforts to help children displaced by the war in Ukraine.

Muratov, awarded the gold medal in October 2021, helped found the independent Russian newspaper Novaya Gazeta and was the publication’s editor-in-chief when it shut down in March amid the Kremlin’s clampdown on journalists and public dissent in the wake of Russia’s invasion of Ukraine.

It was Muratov’s idea to auction off his prize, having already announced he was donating the accompanying 500,000 cash award to charity. The idea of the donation, he said, is to give the children refugees a chance for a future.

In an interview with an Agency, Muratov said he was particularly concerned about children who have been orphaned because of the conflict in Ukraine. “We want to return their future,” he said.

He added that it’s important international sanctions levied against Russia do not prevent humanitarian aid, such as medicine for rare diseases and bone marrow transplants, from reaching those in need.

It has to become a beginning of a flash mob as an example to follow so people auction their valuable possessions to help Ukrainians, Muratov said in a video released by Heritage Auctions, which is handling the sale but not taking any share of the proceeds.

Muratov shared the Nobel Peace Prize last year with journalist Maria Ressa of the Philippines.

The two journalists, who each received their own medals, were honored for their battles to preserve free speech in their respective countries, despite coming under attack by harassment, their governments and even death threats.

Muratov has been highly critical of Russia’s 2014 annexation of Crimea and the war launched in February that has caused nearly five million Ukrainians to flee to other countries for safety, creating the largest humanitarian crisis in Europe since World War II.

Independent journalists in Russia have come under scrutiny by the Kremlin, if not outright targets of the government. Since Putin came into power more than two decades ago, nearly two dozen journalists have been killed, including at least four who had worked for Muratov’s newspaper.

In April, Muratov said he was attacked with red paint while aboard a Russian train.

Muratov left Russia for Western Europe on Thursday to begin his trip to New York City, where live bidding will begin Monday afternoon.

Online bids began June 1 to coincide with the International Children’s Day observance. Monday’s live bidding falls on World Refugee Day.

As of early Monday morning, the high bid was 550,000. The purchase price is expected to spiral upward, possibly into the millions.

It’s a very bespoke deal, said Joshua Benesh, the chief strategy officer for Heritage Auctions. Not everyone in the world has a Nobel Prize to auction and not every day of the week that there’s a Nobel Prize crossing the auction block.

Since its inception in 1901, there have been nearly 1,000 recipients of the Nobel Prizes honoring achievements in physics, chemistry, physiology or medicine, literature and the advancement of peace.

The most ever paid for a Nobel Prize medal was in 2014, when James Watson, whose co-discovery of the structure of DNA earned him a Nobel Prize in 1962, sold his medal for USD 4.76 million. Three years later, the family of his co-recipient, Francis Crick, received USD 2.27 million in bidding run by Heritage Auctions, the same company that is auctioning off Muratov’s medal.

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