According to an official release on April 26, Mumbai based Shirsa Labs, a fast-growing Parent-Kid engagement company, has unveiled its advance engagement ecosystem to address the natural curiosity amongst children. The opportunity Shirsa sees is engaging kids globally through interactive edutainment which includes entertaining content with educational value, gamification, interactive features offered through multiple platforms.

Aimed at quenching the thirst of knowledge of young minds while gratifying their digital furore, Shirsa Labs newly introduced research-based products Plant of GUI and Newspik are fast becoming a trend-setter.

Backed by a team of scholars, professionals, academicians, teachers, and psychologists, Shirsa Labs focussed approach on investing in creation of the next-generation kids-parents engagement ecosystem has fuelled the company’s fast growth.

Speaking on the occasion, Sukhada Tendulkar co-founder, Shirsa Labs said, “While designing these products, Shirsa has taken care of parental concerns on content and safety over internet and time spent on digital devices. The contents are age-appropriate and are based on user behaviour from renowned content partners like National Geographic Kids, British Council, Amar Chitra Katha, Sony Music India, TED Ed and more. The Shirsa Parent App allows to set-up time duration for the child to be online. They can also monitor their growth, inclination and learning style through the App”.

Digital music, video players, mobile phones, video games have changed the way we receive and process information. Shirsa Lab’s PlanetOfGui.com is a digital engagement platform that inspires kids aged 6 to 13 years to be curious learners while having fun with engaging content.

Newspik.in is a digital newspaper sharing bite-sized news, city events and non-fictional articles for children and teachers. The news topics range from nature to science and technology, from entertainment to sports stories from across the world.

The whole platform is ‘gamified’ wherein every activity of the kid is rewarded with Geekos, a virtual currency. The Geekos can be redeemed against buying real products, unlocking features, customising avatar, and getting freebies. These ‘gamified’ instant gratification has proved to be a great hit among kids.

The Shirsa Parent Android App allows parents to set-up time duration for the child to be online. Through advanced analytics, the app also monitors children’s growth, and inclination, and captures behavioural and learning patterns, thus providing with interesting insights.

Shirsa Labs has taken care of parental concerns on contents and safety over internet and time spent on devices. The contents are age-appropriate and are based on user behaviour from renowned content partners globally.

Mumbai based Shirsa Labs is the brainchild of Sukhada Tendulkar and Mandar Desai. Derived from the Sanskrit word ‘Shirsh’ meaning the ‘head/brain’, Shirsa is rightly positioned as a ‘Kids Engagement Company’. To learn more, visit www.shirsa.in.